I have chosen to Harper Collins Publishers as the subject of my crisis communications study.
Harper Collins is a New York-based English language publisher,which, as a broad-based publisher, prints genres ranging from fiction, to translation, to classics, to serious non-fiction. The company was founded in 1819 and has published over 20,000 titles.
As an interested student, I will be alertly tracking news developments in relation to Harper Collins brand definition in the publishing field.
Check back soon for in-depth analysis of Harper Collins news as it relates to the information gained in my Crisis Communications class at Quinnipiac University as well as from our textbook, Crisis Communications in the New Strategy Landscape edited by Crandall, Parnell and Spillan (SAGE 2010).
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